Essay 8 min read
From idea to MVP in 30 days: a founder's checklist
The sequence I actually followed building Nandighosh Mobility and two client MVPs: discovery, PRD, prototype, design partner, launch. Real timelines, real trade-offs, nothing hand-wavy.
0 to 1MVPDiscovery
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Product roadmap and prioritization template
Weighted scoring across impact, effort, confidence, and strategic fit. The exact sheet I use in client discovery calls to cut a 40-item list down to the next three quarters.
RoadmapRICEPrioritization
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The 0 to 1 product playbook
A 28-page field guide: customer discovery, PRD writing, MVP scoping, design partners, launch loops, and the first 90 days of metrics. The PDF I wish I had in 2022.
0 to 1PRDLaunch
Download PDF ↓ Essay 6 min read
Writing your first PRD without writing a novel
A PRD is a contract with your team, not a pitch deck. The four sections that matter, the three that do not, and how I keep mine under two pages. With annotated examples from shipped products.
PRDDocsCraft
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Unit economics calculator for early SaaS
CAC, LTV, gross margin, payback period. Filled in with realistic defaults so you can stress-test your pricing on day one, not at your Series A. Lives on one tab, no macros.
SaaSPricingFinance
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Go-to-market for first-time founders
ICP, wedge, pricing, and the first 50 conversations. The B2B SaaS playbook I built at Boomerangme, compressed into 18 pages of decisions, not theory.
GTMB2BPipeline
Download PDF ↓ Essay 7 min read
Dashboards that drive decisions, not vanity
After building 40+ dashboards at Flipkart and Boomerangme, here is what separates a weekly-call dashboard from a screensaver. Five rules, one worked example in Power BI.
AnalyticsBIMetrics
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Discovery interview tracker
Log 30 customer interviews without losing the pattern. Columns for pain, workaround, urgency, willingness-to-pay, with a pivot that surfaces your top three themes automatically.
DiscoveryInterviewsResearch
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Founding product hire: the first 90 days
What a founding PM should actually do in weeks 1 to 12. Audit, kill, ship, measure. A week-by-week plan I have run with three early-stage teams.
Founding PMHiringOperating
Download PDF ↓ Essay 5 min read
Pricing for early-stage SaaS: the three-anchor method
How to set a price when you have zero pricing data. I walk through the three anchors I use, cost, competition, and willingness-to-pay, and how to land on a number you can defend.
PricingSaaSGTM
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MVP scoping and estimation sheet
Scope your MVP in one sitting: features, effort in days, risk, and the cut-first column. The sheet I hand to every engineering partner at kickoff.
MVPScopingEstimation
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My product tool stack and what I stopped using
The 14 tools I actually open every week: Notion, Figma, Linear, Power BI, Mixpanel, and the four I dropped. Updated quarterly as the stack evolves.
ToolsStackWorkflow
Read the guide → Essay 9 min read
Why most 0 to 1 products die at the demo stage
The four failure modes I have watched kill early products: unvalidated wedge, scope creep, founder-feature debt, and no single why now. A diagnostic checklist included.
0 to 1ValidationFailure modes
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North-star metric and KPI tree builder
Define your north-star, cascade it into input metrics, and map every team's weekly KPI to the tree. The sheet I rebuild with every product team I join.
MetricsNorth-starKPIs
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The customer discovery playbook
30 interviews in 30 days. The scripts, the objection handles, the note-taking template, and the synthesis model I use to pull patterns from raw conversations.
DiscoveryResearchInterviews
Download PDF ↓ Essay 7 min read
Founder-market fit before product-market fit
You are going to spend 7+ years on this. What does fit between you and the problem actually mean, and how do I test it before writing a line of code? Lessons from Nandighosh.
FoundersFMFPositioning
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Weekly product operating-cadence sheet
The 30-minute Monday review that runs every team I advise: last-week shipped, next-week commits, risk log, metric-delta. One tab, four columns, zero ceremony.
OperatingRitualsCadence
Download XLSX ↓ Essay 6 min read
How to ship faster without burning the team out
Velocity is a product of clarity, not hours. The five cadence changes, scoping, review gates, WIP limits, decision logs, celebration, that doubled throughput on two teams.
VelocityTeamProcess
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Fundraising for product-led founders
Pre-seed and seed fundraising translated for builders: deck structure, metric bar, storytelling arc, investor question bank, and the negotiation moves I have seen actually work.
FundraisingPitchInvestors
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The kill it or ship it decision framework
A 6-question framework for feature decisions, from sprint commits to quarterly roadmap calls. Tested across Nandighosh, Boomerangme, and two client engagements.
DecisionsPrioritizationFramework
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